I’m Safa Larhrissi, founder of UP&UP, a coaching, training, and consulting center dedicated to helping individuals and teams design fulfilling, purpose-driven lives. With over two decades of corporate experience in roles like audit, credit, HR, and beyond, I’ve learned that building relationships grounded in trust, care, and respect is the key to unlocking potential and turning challenges into opportunities. As a certified coach specializing in mindfulness, emotional intelligence, and leadership development, I guide my clients toward positive transformation, helping them uncover their IKIGAI—their reason for being—and equipping them with the tools to create happiness and success in their personal and professional lives.
I’m Safa Larhrissi, founder of UP&UP, a coaching, training, and consulting center dedicated to helping individuals and teams design fulfilling, purpose-driven lives. With over two decades of corporate experience in roles like audit, credit, HR, and beyond, I’ve learned that building relationships grounded in trust, care, and respect is the key to unlocking potential and turning challenges into opportunities. As a certified coach specializing in mindfulness, emotional intelligence, and leadership development, I guide my clients toward positive transformation, helping them uncover their IKIGAI—their reason for being—and equipping them with the tools to create happiness and success in their personal and professional lives.
With over two decades of experience in the corporate world, I’ve walked alongside individuals and teams facing challenges in leadership, growth, and change. I understand what it takes to break barriers and achieve success, whether in personal or professional settings. My approach combines empathy, experience, and a deep understanding of what drives transformation, ensuring every interaction is impactful and meaningful.
I use a blend of proven techniques like Art Therapy, Cognitive Behavioral Therapy (CBT), mindfulness, and emotional intelligence to create solutions tailored to each person’s unique journey. From day one, my clients experience positive shifts and leave with the tools and strategies to sustain their growth. My ultimate goal is simple yet profound: to empower you to choose happiness and build a life filled with purpose and fulfillment.
Empowering You to Thrive, Lead, and Find Your Purpose
Reconnect with your values, break through fears, and embrace the person you’re meant to be.
Lead with authenticity, inspire others, and make impactful decisions aligned with your purpose.
Learn how to build a life of gratitude, balance, and meaning through proven tools and strategies.
Turn life’s challenges into opportunities for growth and transformation.
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